Broad tv is a new tv station aimed to bring content from all over the world with a emphasis in the concept of multiculturalism and bringing the world together to you. The research in the target audience and the style and tone of the brand led me to create a spiral as a metaphor to symbolize the mixture of cultures and the world coming together into one place. The brand uses warm colors that reflects the attitude of the station philosophy, and the typographic choices help set the modern and bold look of the channel.
